999, why can’t you find me?

by Chris Sheldrick, Co-Founder & CEO at what3words

Growing up on a farm in a small village, I was all too familiar with the problem with street addresses. Neither our address nor our postcode led people to where we lived, and both covered multiple houses and buildings on a vast chunk of land. It was tricky to describe where entrances, equipment and barns were, let alone a specific spot in a field.