I get lost when I travel, and a new report says you do too

Typing in CNN into Google Maps caused great confusion

Street addresses can be a mouthful

How’s your Chinese, are you fluent in Dutch, is pronouncing Russian a breeze? If you tick all three boxes, you are a marvel of humanity, but the reality is many of us don’t speak more than at most a couple languages and therefore cannot spell street addresses, let alone pronounce them. This means while troubleshooting where we might have made a wrong turn on our route, asking for directions or typing names in properly can be a challenge.

Korean, Greek, Ukrainian & Dutch…ready, set, translate! (credit: Google Images)

Pin-accurate behaviour

While the last 10 years or so have redirected us away from strict reliance on street addressing and focused more on searching for points of interest or place names in apps like Google Maps, we got over excited, and the majority of us have pinned it wrong.

To make sure travellers always find you the first time, give them a 3 word address. Discover yours at map.what3words.com or download the free app for iOS or Android.



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what3words is the simplest way to talk about location. It has divided the world into 3m x 3m squares, each with a unique 3 word address.